Zunftwerk Concept Store english

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Zunftwerk Concept Store - deutscher Text

Inhaltsverzeichnis 1 "Die Zunft AG" at a glance 2 Information 3 Planning Details 4 Services 5 Events / Contents of the Concept 6 Weblinks

"Die Zunft AG" at a glance

'Zunft' is the German word for guilds. In medieval times, guilds were groups of artisans who gathered to sell their works. These organizations also sought to regulate the price and quality of products such as weaving and ironwork. In the old days, consumers would visit guilds to order their goods, exchange views with the manufacturer and get a unique pair of shoes, a piece of crystal or a freshly baked bread. Die Zunft's vision is inspired by the believe to free manufacturers and consumers from the noisy, sometimes mindless, over-promotion that makes the engine of the modern retail world roar. This will not be a Disneyworld, partners will be carefully selected because the places have to be able to develop a real community feeling. The "Die Zunft AG" wants to bring back the connection between manufacturers and direct end-users. Today, its a least impossible to get to know if the goods you buy were made by kids or hungry people working under terrible conditions. Consumers have lost the sense of value for quality and good craftsmanship. Today we are able to buy lots of cheap-quality things that we do not need - they soon end up in the garbage. As for Die Zunft's list of partners, the relevant criteria for admission are not what they produce, but rather how they produce it. In general, companies in fine production and sustainable business will be welcome to present their goods at the guild. Businesses will include ateliers and boutiques with handcrafted goods like shoes, clothing, painted porcelain and glass-blown objects. At "Zunft"-workshops, consumers will be able learn about the production of goods, like woven textiles, dresses and embroidery. Consumers will be able to take instruction in the skills they see on display, including cooking lessons. Die Zunft will also have a TV studio for its own programming.

Information

Zunft[werk] Concept Store

Die Zunft AG

Villa Wolf . Weinstraße 1

D - 67157 Wachenheim

Infohotline: (+49) 0151 / 15307908

Tel.: (+49) 06322 / 989794

Tfx.: (+49) 06322 / 989796

email: conceptstore[at]zunftnetz.org

If you need further information, send us an email.

Planning Details

Further details of the plan are as follows: Look and Feel: The hall, that will hold the Zunftwerk Concept Store in Berlin provides inspiration, new impulses and surprises… for the kitchen, … for home furnishing (Home Interior, Furniture, Vases, Bowls, …), … for recipes, … via storytelling. Customers are invited to stay and rest in the Store (seating areas, lounges) to experience various views of the presentation and the Store itself. It will not be paramount to have ALL products available on location and on display but to present constantly changing competences that are presented holistic and sustainable with regard to the products themselves and to personnel. Seasonal theme changes and corresponding adjustments of the available selection of products make the experience of a visit to the Concept Store ever surprising and valuable. Customers can discover novelties within the changing selection without loosing the prospect of buying products that are not on display anymore (availability guarantee). The pricing of the products will be transparent and – above all – comprehensive.

Services

The following special services are planned:

• Delivery Service (especially for Wine and Food) and storage service („We want to explore the location.“)
• On each visit (no sale required) optional entry into the „Zunft – Circle of Friends“ or the creation of a customer account will be offered (Special Offers, personal invitations etc.) is possible
• Free water and coffee service
• Play corner for children with a sustainable orientation
• Sensible, sustainable und stringent connection of the online- and offline-world (Step by Step)– especially:
• Info-Terminals for enhanced product research and product knowledge via Zunft[wissen] with printing possibility and Zunft[TV]
• Access to the customer’s own account at the Concept Store. This account will also be accessible via Internet (wish lists etc.)
• Selected product portfolio with availability index of the products in the Store
• Possibility to order from an enhanced portfolio of products not available in the Store
• Communication offers (Flyer, Posters etc.) on the following topics:
• Simple Feedback („Your opinion on the first Zunft[ort]?“) on site or on the Internet – accessible and viewable for everyone
• Specific questions on desired products and services
• Specific questions on possible and desired improvements
• Free of Charge discussions, consulting or expert-talks in the Zunft[institut]s for interested clients and customers

Events / Contents of the Concept

• Cooking-Events: Watch well known cooks from the region and the country in action in a show kitchen
• Edutainment – especially in connection with product events - accompanied by an event calendar updated every 6 – 8 weeks
• Theme Markets (Spice Market, Gusto Market, Garden Day, …) – also in cooperation with other users and institutions
• Constantly usable spaces for regional craftsmanship (Made to measure shoes and suits, fashion design, ceramics design, Porcelain, jewellery) and temporary "Markets of Knowledge"
• Focus on regional craftsmanship und sustainable manufacturers (e.g. Güde) via specially designed Shops and regular Edutainment – also in connection with the option to visit the manufactures in the region (Open Days)
• Regular events (also “after 8 p.m.”) on themes like Edutainment and Tasting – e.g. wine and/or whisky seminars, Theme-Cooking, Design-Lectures, etc.
• In the sense of Sustainability there ca be presentations of "Corporate Social Responsibility-" and "Third-World-Products" from the Fair-Trade-Sector
• Portfolio with „worthy little things“ within a price range of € 10 – 15. These “worthy things will be displayed prominently („Finally a good kitchen knife“ | „Great Spices“ | „Tasty Bread“ | „Magnificent Glass / -Cup“). Explicit focus will be put on regional presents from Berlin an the region. These presents can also be food like bread, bacon, oil or wine and spirits
• Additional literature for the personal enhancement of knowledge (Book Corner).
• Consequently combined presentation of products and applications (Bread and bread knife, whisk and bowl, wine and wine glass).

Weblinks

• http://www.die-zunft.de
• http://www.zunftviertel.de
• http://www.zunftnetz.org
• http://www.zunfttv.org
• http://www.zunftwerk.de