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Zunftwerk Concept Store - deutscher Text

Inhaltsverzeichnis

1 The project / The concept
2 "Die Zunft AG" at a glance
3 Partners / Participants
4 Informations
5 Weblinks

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The project / The concept

Die Zunft AG is getting real: Being part of Unesco World Heritage, one of the preserved halls of Zeche Zollverein in Essen, Germany, is changed into the Zunft[werk] Concept Store. Starting in fall 2008, the Die Zunft AG will establish showrooms, manufacturer-shops and event-space on about 1.200 sqm. The hall is located at the central court of the former mining area. The Slow Food-community is offering food and drinks, the manufactured, high quality products are presented in a Concept Store way. The conceptioners are highly interested in innovative customer's experience and sustainable values. Potential partners and exhibitors are welcome and can get in touch to the Zunft people here. The Zunft[werk] Concept Store is both first real place of the Zunft community and preview for the planned Zunft[viertel], which will be realized at Zeche Zollverein until 2011. The former Zeche Zollverein is already home of e.g. the Red Dot Museum and the frequently discussed Zollverein School. From 2009, the Ruhr-Museum will be moved here from another location in Essen. The amazing Bauhaus-architecture pulls about 900.000 visitors to Zollverein in Essen.

Krystallglasmanufaktur Ludwigstahl

Geo F. Trumper Aftershave

Frank Ludwig Design

Börse Colins - Tim Johl

Winelounge

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"Die Zunft AG" at a glance

'Zunft' is the German word for guilds. In Medieval times, guilds were groups of artisans who gathered to sell their works. These organizations also sought to regulate the price and quality of products such as weaving and ironwork. In the old days, consumers would visit guilds to order their goods, exchange views with the manufacturer and get a unique pair of shoes, a piece of crystal or a freshly baked bread. Die Zunft's vision is inspired by the believe to free manufacturers and consumers from the noisy, sometimes mindless, over-promotion that makes the engine of the modern retail world roar. This will not be a Disneyworld, partners will be carefully selected because the places have to be able to develop a real community feeling. The "Die Zunft AG" wants to bring back the connection between manufacturers and direct end-users. Today, its a least impossible to get to know if the goods you buy were made by kids or hungry people working under terrible conditions. Consumers have lost the sense of value for quality and good craftsmanship. Today we are able to buy lots of cheap-quality things that we do not need - they soon end up in the garbage. As for Die Zunft's list of partners, the relevant criteria for admission are not what they produce, but rather how they produce it. In general, companies in fine production and sustainable business will be welcome to present their goods at the guild. Businesses will include ateliers and boutiques with handcrafted goods like shoes, clothing, painted porcelain and glass-blown objects. At "Zunft"-workshops, consumers will be able learn about the production of goods, like woven textiles, dresses and embroidery. Consumers will be able to take instruction in the skills they see on display, including cooking lessons. Die Zunft will also have a TV studio for its own programming.

Become a part of the concept store on the world heritage!!

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